The new art direction was then translated into a series of environmental renders and still life photographs focused on the kitchen collection. The renders were developed to position the products within contemporary outdoor settings, emphasising locations, materials, and spatial integration. In parallel, the still life photography highlighted technical details, finishes, and construction quality through a more precise and essential visual approach.

The project later expanded into the development of a second catalog dedicated to the outdoor dècor collection. The publication extends the visual language established for the kitchen systems while adapting it to a broader and more lifestyle-oriented product ecosystem. Layout, sequencing, and imagery were designed to maintain consistency across the brand’s communication while reinforcing the identity of the collection.

For the outdoor decor products the visual direction focused on atmosphere, materiality, and composition, defining a more elevated and cohesive representation of the collection. The result is a unified communication system capable of strengthening the brand’s presence across editorial, digital, and commercial touchpoints.