Toni Cancian
Graphic Designer & Art Director Freelance
0%
Loading

Toni Cancian is a Graphic Designer and Art Director specialized in building visual identities and communication systems for brands, institutions, and cultural projects. His work moves between research, experimentation, and strategy, shaping visual languages that are coherent, distinctive, and capable of creating dialogue.

Toni Cancian

Through a process that blends visual research with strategic thinking, he develops design systems, editorial projects, and digital environments that express value, meaning, and recognition. Working across print and digital, he creates flexible yet consistent solutions that give shape to identities, amplify stories, and strengthen connections between people, brands, and culture.

Education

BA in Graphic Design for business
ABAUD — Accademia di Belle Arti G.B. Tiepolo in Udine.

MA in Visual Communication and Art Direction
Abadir — Accademia di design e Comunicazione Visiva in Catania.

Services

Art direction

Brand strategy

Digital strategy

Editorial design

Exhibition design

Signage systems

Social media design

Web design

Selected Clients

Alea

Arblu

Anonima Castelli

Arper

Dante Negro

De Marchi Verona

Fògher

M.arte design

Mitsubishi Electric

Ideagroup

iGuzzini

ITA Airways

Teporia

Vodafone

The Creative Journey

1Getting to know youEvery project begins with listening. Understanding your story, values, and ambitions is the foundation for building a design that truly represents you.
2Research & insightsI dive into your context — exploring industry trends, cultural references, and competitors — to uncover the strategic ground on which your identity will stand.
3Visual explorationFrom ideas to sketches, this is where possibilities take shape. Experimenting with forms, colors, and typography, I translate strategy into visual directions.
4Design developmentThe chosen concept evolves into a complete identity system — coherent, flexible, and adaptable across different platforms and media.
5Finalization & deliveryEverything is refined and prepared with precision: guidelines, digital assets, and ready-to-use materials that ensure your identity is consistent and lasting over time.
6Growth & supportThe journey doesn't end at delivery — I provide guidance and creative support to help your identity grow, adapt, and stay relevant in the future.

Looking to shape or refresh your brand identity?
Let's build a visual language that makes your story stand out.

Book a free 30 minute call

Work Experiences

For over six years I have been working as a Graphic Designer, collaborating with communication studios and supporting clients ranging from global companies to emerging start-ups. My experience spans diverse industries, with a strong specialization in furniture design, and architecture — fields where visual identity and storytelling play a central role. These collaborations have shaped a practice rooted in clarity, strategy, and creativity.

  • Stockholm Design Lab
  • Dogtrot
  • Lombardini22 & Fudfactory
  • Publimarket2

I'm always open to collaborate with design studios and agencies where ideas and visions intersect.

Let's get in touch
Toni Cancian Logo