ADD
Brand Identity, Editorial Design, Web Design
ADD is a furniture brand operating at the intersection of design, manufacturing, and research. Conceived as a meeting point between creative vision and industrial responsibility, it approaches design as a cultural and strategic act, where products are defined by a clear process and precise positioning. The project focused on the evolution of the visual identity, starting from a logotype restyling aligned with the brand’s renewed direction.
The project extended into the design of the product catalog, conceived as a structured and flexible editorial tool. The layout defines a precise rhythm between content, images, and technical information, supporting both narrative and functional needs. The catalog reinforces the relationship between product and system, presenting the collection with clarity while maintaining a strong visual identity.
Credits
Strategic Creative Advisor: 3D images (still life)
Alessandro Stabile Design Studio Operaventuno
The development of a landing page translated the updated identity into a digital environment. Conceived as a temporary yet strategic touchpoint, the page introduces the brand through a clear and direct structure, anticipating the future evolution of the full website. The design focuses on hierarchy, readability, and visual coherence, providing a first digital expression of the new direction.
Browse the website
The final phase involved the development of a material sample book, designed to support the product offering through a tactile and systematic approach. The sample set organises fabrics and finishes into a coherent structure, allowing for direct interaction with materials while maintaining consistency with the overall visual language. The result is a tool that integrates technical function with a clear and recognisable design system.
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